Color Psychology and How it Affects Your Site

Categories: Blogging Tips, Web Design

As a designer, website owner, or marketer it is important to know how color affects your target audience. There are many factors that contributes to how someone perceives color. While some of these factors are uncontrollable as they are mentally controlled, there are some that we can control as designers.

Some of the outside factors that can affect color and how people perceive it are:

CultureReligionEnvironment (where the color is being used)Time PeriodTrends

When designing projects such as websites you need to keep the above in mind. Especially keep in mind the culture and religious meaning of color. Colors have different meaning in different cultures and religions, so knowing your target audience can be one of the key factors in the success or failure of your site.

Example:

The color green is usually tied to safety or money. However in France the color green is associated with criminality, it is also not a good color to use for product packaging.

Colors have different meaning in different parts of the world, while some have universal meanings, some do not. Investing a little time and research into your target market can give your site a major boost for very little work.

In this article I have provided some incite into colors. I have given examples to their

Common AssociationPositive and Negative Aspects of UsageCultural and Religious MeaningInteresting Information About the ColorPrimary ColorsRed

Red is the most dominant color and will always draw your attention when it is present. This makes red a good color to use if you want to draw the attention of the viewer to or away from a design element.

Examples:

You want to highlight something on a website such as a price or buy button, a little well placed red will make it stand out.You designed a room and there is a small flaw you can not hide, you can use some strategically placed red elements to draw the attention away from the flaw.

Color Association

Associated WithPositive Usage AssociationNegative Usage AssociationFirePowerAggressiveBloodAttention GettingAngerSexLoveImmoralityDangerExcitementViolentLoveSexyAntagonisticPassionEnthusiasm

Cultural Association

France

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