Where We Stand Now
As cell phone users make the full shift to smartphones, and the manufacturers vie for the larger share of that market, the war is fully on. Who’s winning at this point? The systems using Google’s Adroid operating system are presently the most ubiquitious, at 40% of the market in the United States. Apple’s iPhone has 28% of the market, and the famous and once prestigious Blackberry has fallen to only 19% of the market. (Luckily, Blackberry still has a very large worldwide presence, so its U.S. numbers don’t seem to be concerning it yet.)
But with the switchover occurring at such rapid rates, the big question is where new buyers will head. Manufacturers are also concerned about how loyal there existing customers will be as new features, available apps and more streamlined operating systems are added. Real gadget geeks are willing to switch phones like some of us switch socks.
What the Future Holds
Nielson, an opinion company, reports that about 30% of potential new buyers are considering Androids or iPhones, rather than Blackberrys. More bad news for Research in Motion. Further, they claim that surveying users who switch to new technologies quickly and easily tells them that Android is winning the war in that group. Forty percent of these
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